Guide

Corporate merch procurement guide

Guide to the branded merch procurement process for companies — from brief to delivery. Corp-Merch procedure for enterprise clients in Česko.

Category overview

We offer a wide range of branded merch in this category:

  • brief
  • specification
  • quote
  • sample
  • production
  • quality control

Česko a EU kontext

Czech and EU context. Standard VAT 21% applies to merch in Česko — 12% for selected services, 0% for exports outside the EU. From January 2025 mandatory e-faktura (ISDOC) for all B2B transactions — full integration with client financial systems (SAP, Pohoda, Money S3, ABRA). Czech remains default on invoices and labels. ÚOOÚ requires GDPR + Personal Data Protection Act 101/2000 Coll. compliance. GOTS, GRS, FSC, OEKO-TEX Standard 100, EU Ecolabel honoured across the EU. brief, specification, quote categories fall under these regulations.

Cenotvorba a rámce

Pricing and financial framework. We quote in CZK or EUR with 21% VAT. For enterprise clients framework agreements with volume discounts — from 5% at CZK 100,000 annually to 15% at CZK 1,000,000 annually. Proforma invoice 50% deposit + 50% before dispatch for new clients; payment terms 14-30 days for recurring B2B. SEPA bank transfers, payment cards via Stripe. Invoices in ISDOC format from January 2025 mandatory. For brief, specification, quote categories the standard price tiers apply — 250-1,250 CZK net per piece for basic products, 1,250-5,000 CZK net for premium gifts.

Dodací lhůty

Lead time. Standard cycle for brief, specification, quote — 5-8 working days. For extensive personalisation — 10-15 working days. For Asia imports — 8-12 weeks. During autumn season and pre-Christmas period timelines extend by 1-2 weeks. 10% warehouse buffer for recurring B2B clients.

Sezónní plánování

Seasonal planning. Česko has strong B2B merch seasons — January-February, April-May (Easter, Mother’s Day), June, September (back-to-school, trade shows), October-November, December (Christmas, Black Friday). Onboarding programs launched in January and September. For brief, specification, quote synchronise campaign calendar 6-8 weeks ahead.

Doprava a logistika

Shipping and logistics. Central warehouse Praha (Hostivař). Shipping via Česká pošta (Balík), PPL, Zásilkovna, GLS Česko, DHL Česko, DPD Česko, UPS Česko, FedEx. Delivery in Česko 24-48h, in EU 3-5 days, outside EU 5-10 days. Multi-address delivery to Praha, Brno, Ostrava, Plzeň, Liberec, Olomouc, České Budějovice, Hradec Králové.

What it is

Category brief is among the most frequently ordered in Czech B2B merch. brief in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL.

For B2B clients in Česko we offer brief in variants matched to the brief. brief is available from the local Praha warehouse.

Czech and European brands in the brief category offer different quality tiers. Each project in brief goes through digital proofing and a physical sample.

brief is central to the brief category — Corp-Merch delivers tens of thousands of pieces annually for B2B clients in Česko. specification in branded version is a standard element of onboarding and loyalty programs in Praha.

quote with client logo works in seasonal campaigns — 5-8 week lead time. sample is available in Pantone variants, with certificates and premium packaging.

production accompanies Corp-Merch clients from brief to delivery with dedicated project owner. Selection of quality control in brief is based on brief, warehouse availability and campaign calendar.

When to order

Standard lead time for brief is 5-8 working days from the Praha warehouse. Seasonal windows should be reserved early — Black Friday and Christmas require 6-8 weeks.

For brief with extended supply chains the cycle is 8-12 weeks. Express 24-72 hour turnaround is available for selected brief products.

The July-August holiday period extends production by 1-2 weeks. For year-end invoicing production must finish by 20 December.

brief — summer collection available March-August, 8 weeks ahead of first delivery. specification — autumn collection launched August-September, delivery October-November.

quote — limited holiday edition, brief in October, delivery first half of December. sample — warehouse rotation quarterly; minimum reasonable time 4-6 weeks for brief.

production — spring collection launched January-February with delivery March-April. Calendar of quality control is synchronised with customer campaign calendar.

Specification

Quality standards — AQL 1.0-2.5 inspection, AQL 1.0 for electronics, full visual inspection for premium packaging. Packaging — individual protective packaging for electronics, multi-pack for textiles.

Logistics — central warehouse Praha (Hostivař), shipping via Česká pošta, PPL, Zásilkovna, GLS, DHL, DPD, UPS, FedEx. Documentation — 21% VAT invoice in CZK, CMR, EUR1.

Material certificates — GOTS, GRS, FSC, OEKO-TEX Standard 100. Decoration and colour — Pantone Coated and Uncoated, CMYK with ICC FOGRA39 profiles.

Specification of brief — Pantone Coated/Uncoated, min. 300 dpi, AI/EPS/SVG. Materials of specification — OEKO-TEX Standard 100, GOTS, GRS certificates.

Decoration of quote — Pantone Aqua, DTF, Madeira Polyneon embroidery — AQL 1.0-2.5. Packaging of sample — cardboard boxes with paper filling; CS/EN/DE labels.

Logistics of production — Praha (Hostivař) warehouse, shipping via Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx. Documentation of quality control — 21% VAT invoice in ISDOC format, CMR.

Common mistakes

Brief submitted too late — client comes 2 weeks before an event. Underestimating quantities — re-print costs 40-80% more.

Decoration technique mismatched to material — always proof. Brand book colour mismatch — digital proofing and physical sample.

Seasonal logistics overlooked. Missing certificates required by the end client.

Brief submitted too late for brief — submit order at least 6 weeks before event. Wrong choice of specification — not all decoration techniques work on every material.

Underestimating volume of quote — order with 10% buffer. Pantone confusion on sample — Pantone Coated vs Uncoated.

Ignoring certificates on production — OEKO-TEX Standard 100 for textiles. Seasonality overlooked for quality control — Christmas and Black Friday require 6-8 weeks.

Execution process

Client brief — consultation on product selection, MOQ, decoration techniques. Design preparation — digital design and physical sample.

Approval — client approves sample, Pantone colours and technical specification. Production — manufacturing with AQL control.

Quality control — 5-10% sampling. Packaging and dispatch — boxes with paper filling.

Process for brief — brief → selection → digital design → physical sample → approval → production → control → delivery. specification starts with brand manual analysis and Pantone colour definition.

For quote we prepare 2-3 design variants for client selection. After approval of sample we launch production with ongoing AQL control.

production goes through 100% visual inspection for premium orders. Dispatch of quality control via contracted carriers (Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx).

Case study

Case study: Škoda Auto — 5,000 hoodies for onboarding. Case study: ČEZ — 2,000 thermal tumblers and 3,000 power banks.

Case study: Kofola — 8,000 cotton totes for summer campaign. Case study: Pilsner Urquell — 4,500 premium gift sets.

Case study: Agrofert — 12,000 eco bags and cotton T-shirts. Case study: PPF — 1,500 premium leather card holders.

Case study: Škoda Auto — 5,000 pcs of brief for onboarding in Mladá Boleslav. Case study: ČEZ — internal program with specification, distributed to 7 branches.

Case study: Kofola — summer campaign with quote, Pantone branding. Case study: Pilsner Urquell — premium gifts with sample for partners.

Case study: Agrofert — ESG campaign with production, GOTS/GRS certificates. Case study: PPF — quality control for the board.

Compliance and certificates

OEKO-TEX Standard 100 certificate for all textiles. REACH — no SVHC above 0.1% w/w.

RoHS for electronics — heavy metal limits. GOTS for organic cotton — full traceability.

GRS for recycled polyester — minimum 20% recycled content. FSC for paper and wood.

brief is supplied with OEKO-TEX Standard 100 certificate (class I or II). REACH compliance for specification — no SVHC above 0.1% w/w.

RoHS for quote in case of electronics. GOTS certification for organic cotton in sample.

GRS for recycled polyester in production — minimum 20% recycled content. 21% VAT invoice for quality control — from January 2025 mandatory ISDOC format.

Comparison

Polo shirt vs T-shirt — polo more formal, 30-50% higher price. Hoodie vs fleece — hoodie more casual, fleece warmer.

Soft-shell jacket vs padded jacket — soft-shell for transitional period. Embroidery vs patch — embroidery more durable.

Cotton bag vs recycled polyester bag. Ceramic mug vs thermal tumbler — ceramic better for office coffee.

brief vs specification — price difference 20-40%; both variants apply in brief. quote is cheaper, sample more premium; enterprise clients choose premium.

For brief: brief (economy) vs specification (premium). Comparison in brief — quote for mass campaigns, sample for executive.

production vs quality control — 30-50% price difference; premium versions carry certificates.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events. Medium-term (3-12 months) — onboarding and ambassador programs.

Long-term (1-3 years) — loyalty programs. Continuous improvement — catalogue updated quarterly.

Product lifecycle management — selection, proofing, production, warehousing, distribution. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC).

Short-term brief is used in event campaigns — 5-8 week lead time. Medium-term specification powers onboarding programs — quarterly rotation, 10% warehouse buffering.

Long-term quote as part of loyalty programs — framework agreement with 5-15% discounts. sample in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program.

production — continuous improvement: catalogue updated quarterly. quality control — after-sales support: claims in 3 working days, re-prints 7-14.

Frequently asked questions

Jaké je minimální objednací množství pro brief?

Minimální objednávka je 25-50 kusů pro tištěné produkty a 10-20 kusů pro prémiové dárky.

Jak dlouho trvá realizace objednávky na brief?

Standardní dodací lhůta je 5-8 pracovních dnů pro katalogové produkty ze skladu Praha; 10-15 dní pro personalizované série.

Je brief certifikován OEKO-TEX?

Ano, veškerý textil a produkty v kontaktu s pokožkou jsou certifikovány OEKO-TEX Standard 100 (třída I nebo II).

Vystavuje Corp-Merch faktury v ISDOC?

Ano, od ledna 2025 všechny faktury pro B2B klienty vystavujeme v ISDOC formátu s integrací na ERP systémy klienta (SAP, Pohoda, Money S3, ABRA).

Jak probíhá dodání brief v Česku?

Zásilky přes Česká pošta (Balík), PPL, Zásilkovna, GLS Česko, DHL Česko, DPD Česko, UPS Česko nebo FedEx ze skladu Praha; dodání 24-48h v ČR, 3-5 dní v EU.

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Contact us — we will prepare a quote and advise the best configuration.

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