How to plan a merch budget

Category overview

We offer a wide range of branded merch in this category:

• budget
• annual volume
• unit price
• VAT 21%
• side costs
• matrices

Česko a EU kontext

Czech and EU context. Standard VAT 21% applies to merch in Česko — 12% for selected services, 0% for exports outside the EU. From January 2025 mandatory e-faktura (ISDOC) for all B2B transactions — full integration with client financial systems (SAP, Pohoda, Money S3, ABRA). Czech remains default on invoices and labels. ÚOOÚ requires GDPR + Personal Data Protection Act 101/2000 Coll. compliance. GOTS, GRS, FSC, OEKO-TEX Standard 100, EU Ecolabel honoured across the EU. budget, annual volume, unit price categories fall under these regulations.

Cenotvorba a rámce

Pricing and financial framework. We quote in CZK or EUR with 21% VAT. For enterprise clients framework agreements with volume discounts — from 5% at CZK 100,000 annually to 15% at CZK 1,000,000 annually. Proforma invoice 50% deposit + 50% before dispatch for new clients; payment terms 14-30 days for recurring B2B. SEPA bank transfers, payment cards via Stripe. Invoices in ISDOC format from January 2025 mandatory. For budget, annual volume, unit price categories the standard price tiers apply — 250-1,250 CZK net per piece for basic products, 1,250-5,000 CZK net for premium gifts.

Dodací lhůty

Lead time. Standard cycle for budget, annual volume, unit price — 5-8 working days. For extensive personalisation — 10-15 working days. For Asia imports — 8-12 weeks. During autumn season and pre-Christmas period timelines extend by 1-2 weeks. 10% warehouse buffer for recurring B2B clients.

Sezónní plánování

Seasonal planning. Česko has strong B2B merch seasons — January-February, April-May (Easter, Mother’s Day), June, September (back-to-school, trade shows), October-November, December (Christmas, Black Friday). Onboarding programs launched in January and September. For budget, annual volume, unit price synchronise campaign calendar 6-8 weeks ahead.

Doprava a logistika

Shipping and logistics. Central warehouse Praha (Hostivař). Shipping via Česká pošta (Balík), PPL, Zásilkovna, GLS Česko, DHL Česko, DPD Česko, UPS Česko, FedEx. Delivery in Česko 24-48h, in EU 3-5 days, outside EU 5-10 days. Multi-address delivery to Praha, Brno, Ostrava, Plzeň, Liberec, Olomouc, České Budějovice, Hradec Králové.

What it is

Category budget is among the most frequently ordered in Czech B2B merch. budget in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL.

For B2B clients in Česko we offer budget in variants matched to the brief. budget is available from the local Praha warehouse.

Czech and European brands in the budget category offer different quality tiers. Each project in budget goes through digital proofing and a physical sample.

budget is central to the budget category — Corp-Merch delivers tens of thousands of pieces annually for B2B clients in Česko. annual volume in branded version is a standard element of onboarding and loyalty programs in Praha.

unit price with client logo works in seasonal campaigns — 5-8 week lead time. VAT 21% is available in Pantone variants, with certificates and premium packaging.

side costs accompanies Corp-Merch clients from brief to delivery with dedicated project owner. Selection of matrices in budget is based on brief, warehouse availability and campaign calendar.

When to order

Standard lead time for budget is 5-8 working days from the Praha warehouse. Seasonal windows should be reserved early — Black Friday and Christmas require 6-8 weeks.

For budget with extended supply chains the cycle is 8-12 weeks. Express 24-72 hour turnaround is available for selected budget products.

The July-August holiday period extends production by 1-2 weeks. For year-end invoicing production must finish by 20 December.

budget — summer collection available March-August, 8 weeks ahead of first delivery. annual volume — autumn collection launched August-September, delivery October-November.

unit price — limited holiday edition, brief in October, delivery first half of December. VAT 21% — warehouse rotation quarterly; minimum reasonable time 4-6 weeks for budget.

side costs — spring collection launched January-February with delivery March-April. Calendar of matrices is synchronised with customer campaign calendar.

Specification

Quality standards — AQL 1.0-2.5 inspection, AQL 1.0 for electronics, full visual inspection for premium packaging. Packaging — individual protective packaging for electronics, multi-pack for textiles.

Logistics — central warehouse Praha (Hostivař), shipping via Česká pošta, PPL, Zásilkovna, GLS, DHL, DPD, UPS, FedEx. Documentation — 21% VAT invoice in CZK, CMR, EUR1.

Material certificates — GOTS, GRS, FSC, OEKO-TEX Standard 100. Decoration and colour — Pantone Coated and Uncoated, CMYK with ICC FOGRA39 profiles.

Specification of budget — Pantone Coated/Uncoated, min. 300 dpi, AI/EPS/SVG. Materials of annual volume — OEKO-TEX Standard 100, GOTS, GRS certificates.

Decoration of unit price — Pantone Aqua, DTF, Madeira Polyneon embroidery — AQL 1.0-2.5. Packaging of VAT 21% — cardboard boxes with paper filling; CS/EN/DE labels.

Logistics of side costs — Praha (Hostivař) warehouse, shipping via Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx. Documentation of matrices — 21% VAT invoice in ISDOC format, CMR.

Common mistakes

Brief submitted too late — client comes 2 weeks before an event. Underestimating quantities — re-print costs 40-80% more.

Decoration technique mismatched to material — always proof. Brand book colour mismatch — digital proofing and physical sample.

Seasonal logistics overlooked. Missing certificates required by the end client.

Brief submitted too late for budget — submit order at least 6 weeks before event. Wrong choice of annual volume — not all decoration techniques work on every material.

Underestimating volume of unit price — order with 10% buffer. Pantone confusion on VAT 21% — Pantone Coated vs Uncoated.

Ignoring certificates on side costs — OEKO-TEX Standard 100 for textiles. Seasonality overlooked for matrices — Christmas and Black Friday require 6-8 weeks.

Execution process

Client brief — consultation on product selection, MOQ, decoration techniques. Design preparation — digital design and physical sample.

Approval — client approves sample, Pantone colours and technical specification. Production — manufacturing with AQL control.

Quality control — 5-10% sampling. Packaging and dispatch — boxes with paper filling.

Process for budget — brief → selection → digital design → physical sample → approval → production → control → delivery. annual volume starts with brand manual analysis and Pantone colour definition.

For unit price we prepare 2-3 design variants for client selection. After approval of VAT 21% we launch production with ongoing AQL control.

side costs goes through 100% visual inspection for premium orders. Dispatch of matrices via contracted carriers (Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx).

Compliance and certificates

OEKO-TEX Standard 100 certificate for all textiles. REACH — no SVHC above 0.1% w/w.

RoHS for electronics — heavy metal limits. GOTS for organic cotton — full traceability.

GRS for recycled polyester — minimum 20% recycled content. FSC for paper and wood.

budget is supplied with OEKO-TEX Standard 100 certificate (class I or II). REACH compliance for annual volume — no SVHC above 0.1% w/w.

RoHS for unit price in case of electronics. GOTS certification for organic cotton in VAT 21%.

GRS for recycled polyester in side costs — minimum 20% recycled content. 21% VAT invoice for matrices — from January 2025 mandatory ISDOC format.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events. Medium-term (3-12 months) — onboarding and ambassador programs.

Long-term (1-3 years) — loyalty programs. Continuous improvement — catalogue updated quarterly.

Product lifecycle management — selection, proofing, production, warehousing, distribution. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC).

Short-term budget is used in event campaigns — 5-8 week lead time. Medium-term annual volume powers onboarding programs — quarterly rotation, 10% warehouse buffering.

Long-term unit price as part of loyalty programs — framework agreement with 5-15% discounts. VAT 21% in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program.

side costs — continuous improvement: catalogue updated quarterly. matrices — after-sales support: claims in 3 working days, re-prints 7-14.

Frequently asked questions