Retail and FMCG merch

Category overview

We offer a wide range of branded merch in this category:

• Albert
• Tesco
• Billa
• Lidl
• Penny Market
• dm drogerie

Česko a EU kontext

Czech and EU context. Standard VAT 21% applies to merch in Česko — 12% for selected services, 0% for exports outside the EU. From January 2025 mandatory e-faktura (ISDOC) for all B2B transactions — full integration with client financial systems (SAP, Pohoda, Money S3, ABRA). Czech remains default on invoices and labels. ÚOOÚ requires GDPR + Personal Data Protection Act 101/2000 Coll. compliance. GOTS, GRS, FSC, OEKO-TEX Standard 100, EU Ecolabel honoured across the EU. Albert, Tesco, Billa categories fall under these regulations.

Cenotvorba a rámce

Pricing and financial framework. We quote in CZK or EUR with 21% VAT. For enterprise clients framework agreements with volume discounts — from 5% at CZK 100,000 annually to 15% at CZK 1,000,000 annually. Proforma invoice 50% deposit + 50% before dispatch for new clients; payment terms 14-30 days for recurring B2B. SEPA bank transfers, payment cards via Stripe. Invoices in ISDOC format from January 2025 mandatory. For Albert, Tesco, Billa categories the standard price tiers apply — 250-1,250 CZK net per piece for basic products, 1,250-5,000 CZK net for premium gifts.

Dodací lhůty

Lead time. Standard cycle for Albert, Tesco, Billa — 5-8 working days. For extensive personalisation — 10-15 working days. For Asia imports — 8-12 weeks. During autumn season and pre-Christmas period timelines extend by 1-2 weeks. 10% warehouse buffer for recurring B2B clients.

Sezónní plánování

Seasonal planning. Česko has strong B2B merch seasons — January-February, April-May (Easter, Mother’s Day), June, September (back-to-school, trade shows), October-November, December (Christmas, Black Friday). Onboarding programs launched in January and September. For Albert, Tesco, Billa synchronise campaign calendar 6-8 weeks ahead.

Doprava a logistika

Shipping and logistics. Central warehouse Praha (Hostivař). Shipping via Česká pošta (Balík), PPL, Zásilkovna, GLS Česko, DHL Česko, DPD Česko, UPS Česko, FedEx. Delivery in Česko 24-48h, in EU 3-5 days, outside EU 5-10 days. Multi-address delivery to Praha, Brno, Ostrava, Plzeň, Liberec, Olomouc, České Budějovice, Hradec Králové.

What it is

Category Albert is among the most frequently ordered in Czech B2B merch. Albert in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL.

For B2B clients in Česko we offer Albert in variants matched to the brief. Albert is available from the local Praha warehouse.

Czech and European brands in the Albert category offer different quality tiers. Each project in Albert goes through digital proofing and a physical sample.

Albert is central to the Albert category — Corp-Merch delivers tens of thousands of pieces annually for B2B clients in Česko. Tesco in branded version is a standard element of onboarding and loyalty programs in Praha.

Billa with client logo works in seasonal campaigns — 5-8 week lead time. Lidl is available in Pantone variants, with certificates and premium packaging.

Penny Market accompanies Corp-Merch clients from brief to delivery with dedicated project owner. Selection of dm drogerie in Albert is based on brief, warehouse availability and campaign calendar.

When to order

Standard lead time for Albert is 5-8 working days from the Praha warehouse. Seasonal windows should be reserved early — Black Friday and Christmas require 6-8 weeks.

For Albert with extended supply chains the cycle is 8-12 weeks. Express 24-72 hour turnaround is available for selected Albert products.

The July-August holiday period extends production by 1-2 weeks. For year-end invoicing production must finish by 20 December.

Albert — summer collection available March-August, 8 weeks ahead of first delivery. Tesco — autumn collection launched August-September, delivery October-November.

Billa — limited holiday edition, brief in October, delivery first half of December. Lidl — warehouse rotation quarterly; minimum reasonable time 4-6 weeks for Albert.

Penny Market — spring collection launched January-February with delivery March-April. Calendar of dm drogerie is synchronised with customer campaign calendar.

Specification

Quality standards — AQL 1.0-2.5 inspection, AQL 1.0 for electronics, full visual inspection for premium packaging. Packaging — individual protective packaging for electronics, multi-pack for textiles.

Logistics — central warehouse Praha (Hostivař), shipping via Česká pošta, PPL, Zásilkovna, GLS, DHL, DPD, UPS, FedEx. Documentation — 21% VAT invoice in CZK, CMR, EUR1.

Material certificates — GOTS, GRS, FSC, OEKO-TEX Standard 100. Decoration and colour — Pantone Coated and Uncoated, CMYK with ICC FOGRA39 profiles.

Specification of Albert — Pantone Coated/Uncoated, min. 300 dpi, AI/EPS/SVG. Materials of Tesco — OEKO-TEX Standard 100, GOTS, GRS certificates.

Decoration of Billa — Pantone Aqua, DTF, Madeira Polyneon embroidery — AQL 1.0-2.5. Packaging of Lidl — cardboard boxes with paper filling; CS/EN/DE labels.

Logistics of Penny Market — Praha (Hostivař) warehouse, shipping via Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx. Documentation of dm drogerie — 21% VAT invoice in ISDOC format, CMR.

Common mistakes

Brief submitted too late — client comes 2 weeks before an event. Underestimating quantities — re-print costs 40-80% more.

Decoration technique mismatched to material — always proof. Brand book colour mismatch — digital proofing and physical sample.

Seasonal logistics overlooked. Missing certificates required by the end client.

Brief submitted too late for Albert — submit order at least 6 weeks before event. Wrong choice of Tesco — not all decoration techniques work on every material.

Underestimating volume of Billa — order with 10% buffer. Pantone confusion on Lidl — Pantone Coated vs Uncoated.

Ignoring certificates on Penny Market — OEKO-TEX Standard 100 for textiles. Seasonality overlooked for dm drogerie — Christmas and Black Friday require 6-8 weeks.

Execution process

Client brief — consultation on product selection, MOQ, decoration techniques. Design preparation — digital design and physical sample.

Approval — client approves sample, Pantone colours and technical specification. Production — manufacturing with AQL control.

Quality control — 5-10% sampling. Packaging and dispatch — boxes with paper filling.

Process for Albert — brief → selection → digital design → physical sample → approval → production → control → delivery. Tesco starts with brand manual analysis and Pantone colour definition.

For Billa we prepare 2-3 design variants for client selection. After approval of Lidl we launch production with ongoing AQL control.

Penny Market goes through 100% visual inspection for premium orders. Dispatch of dm drogerie via contracted carriers (Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx).

Compliance and certificates

OEKO-TEX Standard 100 certificate for all textiles. REACH — no SVHC above 0.1% w/w.

RoHS for electronics — heavy metal limits. GOTS for organic cotton — full traceability.

GRS for recycled polyester — minimum 20% recycled content. FSC for paper and wood.

Albert is supplied with OEKO-TEX Standard 100 certificate (class I or II). REACH compliance for Tesco — no SVHC above 0.1% w/w.

RoHS for Billa in case of electronics. GOTS certification for organic cotton in Lidl.

GRS for recycled polyester in Penny Market — minimum 20% recycled content. 21% VAT invoice for dm drogerie — from January 2025 mandatory ISDOC format.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events. Medium-term (3-12 months) — onboarding and ambassador programs.

Long-term (1-3 years) — loyalty programs. Continuous improvement — catalogue updated quarterly.

Product lifecycle management — selection, proofing, production, warehousing, distribution. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC).

Short-term Albert is used in event campaigns — 5-8 week lead time. Medium-term Tesco powers onboarding programs — quarterly rotation, 10% warehouse buffering.

Long-term Billa as part of loyalty programs — framework agreement with 5-15% discounts. Lidl in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program.

Penny Market — continuous improvement: catalogue updated quarterly. dm drogerie — after-sales support: claims in 3 working days, re-prints 7-14.

Frequently asked questions