Trade show lead generation

Category overview

We offer a wide range of branded merch in this category:

• trade show
• lead generation
• booth merch
• giveaway
• business card
• QR code

Česko a EU kontext

Czech and EU context. Standard VAT 21% applies to merch in Česko — 12% for selected services, 0% for exports outside the EU. From January 2025 mandatory e-faktura (ISDOC) for all B2B transactions — full integration with client financial systems (SAP, Pohoda, Money S3, ABRA). Czech remains default on invoices and labels. ÚOOÚ requires GDPR + Personal Data Protection Act 101/2000 Coll. compliance. GOTS, GRS, FSC, OEKO-TEX Standard 100, EU Ecolabel honoured across the EU. trade show, lead generation, booth merch categories fall under these regulations.

Cenotvorba a rámce

Pricing and financial framework. We quote in CZK or EUR with 21% VAT. For enterprise clients framework agreements with volume discounts — from 5% at CZK 100,000 annually to 15% at CZK 1,000,000 annually. Proforma invoice 50% deposit + 50% before dispatch for new clients; payment terms 14-30 days for recurring B2B. SEPA bank transfers, payment cards via Stripe. Invoices in ISDOC format from January 2025 mandatory. For trade show, lead generation, booth merch categories the standard price tiers apply — 250-1,250 CZK net per piece for basic products, 1,250-5,000 CZK net for premium gifts.

Dodací lhůty

Lead time. Standard cycle for trade show, lead generation, booth merch — 5-8 working days. For extensive personalisation — 10-15 working days. For Asia imports — 8-12 weeks. During autumn season and pre-Christmas period timelines extend by 1-2 weeks. 10% warehouse buffer for recurring B2B clients.

Sezónní plánování

Seasonal planning. Česko has strong B2B merch seasons — January-February, April-May (Easter, Mother’s Day), June, September (back-to-school, trade shows), October-November, December (Christmas, Black Friday). Onboarding programs launched in January and September. For trade show, lead generation, booth merch synchronise campaign calendar 6-8 weeks ahead.

Doprava a logistika

Shipping and logistics. Central warehouse Praha (Hostivař). Shipping via Česká pošta (Balík), PPL, Zásilkovna, GLS Česko, DHL Česko, DPD Česko, UPS Česko, FedEx. Delivery in Česko 24-48h, in EU 3-5 days, outside EU 5-10 days. Multi-address delivery to Praha, Brno, Ostrava, Plzeň, Liberec, Olomouc, České Budějovice, Hradec Králové.

What it is

Category trade show is among the most frequently ordered in Czech B2B merch. trade show in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL.

For B2B clients in Česko we offer trade show in variants matched to the brief. trade show is available from the local Praha warehouse.

Czech and European brands in the trade show category offer different quality tiers. Each project in trade show goes through digital proofing and a physical sample.

trade show is central to the trade show category — Corp-Merch delivers tens of thousands of pieces annually for B2B clients in Česko. lead generation in branded version is a standard element of onboarding and loyalty programs in Praha.

booth merch with client logo works in seasonal campaigns — 5-8 week lead time. giveaway is available in Pantone variants, with certificates and premium packaging.

business card accompanies Corp-Merch clients from brief to delivery with dedicated project owner. Selection of QR code in trade show is based on brief, warehouse availability and campaign calendar.

When to order

Standard lead time for trade show is 5-8 working days from the Praha warehouse. Seasonal windows should be reserved early — Black Friday and Christmas require 6-8 weeks.

For trade show with extended supply chains the cycle is 8-12 weeks. Express 24-72 hour turnaround is available for selected trade show products.

The July-August holiday period extends production by 1-2 weeks. For year-end invoicing production must finish by 20 December.

trade show — summer collection available March-August, 8 weeks ahead of first delivery. lead generation — autumn collection launched August-September, delivery October-November.

booth merch — limited holiday edition, brief in October, delivery first half of December. giveaway — warehouse rotation quarterly; minimum reasonable time 4-6 weeks for trade show.

business card — spring collection launched January-February with delivery March-April. Calendar of QR code is synchronised with customer campaign calendar.

Specification

Quality standards — AQL 1.0-2.5 inspection, AQL 1.0 for electronics, full visual inspection for premium packaging. Packaging — individual protective packaging for electronics, multi-pack for textiles.

Logistics — central warehouse Praha (Hostivař), shipping via Česká pošta, PPL, Zásilkovna, GLS, DHL, DPD, UPS, FedEx. Documentation — 21% VAT invoice in CZK, CMR, EUR1.

Material certificates — GOTS, GRS, FSC, OEKO-TEX Standard 100. Decoration and colour — Pantone Coated and Uncoated, CMYK with ICC FOGRA39 profiles.

Specification of trade show — Pantone Coated/Uncoated, min. 300 dpi, AI/EPS/SVG. Materials of lead generation — OEKO-TEX Standard 100, GOTS, GRS certificates.

Decoration of booth merch — Pantone Aqua, DTF, Madeira Polyneon embroidery — AQL 1.0-2.5. Packaging of giveaway — cardboard boxes with paper filling; CS/EN/DE labels.

Logistics of business card — Praha (Hostivař) warehouse, shipping via Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx. Documentation of QR code — 21% VAT invoice in ISDOC format, CMR.

Common mistakes

Brief submitted too late — client comes 2 weeks before an event. Underestimating quantities — re-print costs 40-80% more.

Decoration technique mismatched to material — always proof. Brand book colour mismatch — digital proofing and physical sample.

Seasonal logistics overlooked. Missing certificates required by the end client.

Brief submitted too late for trade show — submit order at least 6 weeks before event. Wrong choice of lead generation — not all decoration techniques work on every material.

Underestimating volume of booth merch — order with 10% buffer. Pantone confusion on giveaway — Pantone Coated vs Uncoated.

Ignoring certificates on business card — OEKO-TEX Standard 100 for textiles. Seasonality overlooked for QR code — Christmas and Black Friday require 6-8 weeks.

Execution process

Client brief — consultation on product selection, MOQ, decoration techniques. Design preparation — digital design and physical sample.

Approval — client approves sample, Pantone colours and technical specification. Production — manufacturing with AQL control.

Quality control — 5-10% sampling. Packaging and dispatch — boxes with paper filling.

Process for trade show — brief → selection → digital design → physical sample → approval → production → control → delivery. lead generation starts with brand manual analysis and Pantone colour definition.

For booth merch we prepare 2-3 design variants for client selection. After approval of giveaway we launch production with ongoing AQL control.

business card goes through 100% visual inspection for premium orders. Dispatch of QR code via contracted carriers (Česká pošta / PPL / Zásilkovna / GLS / DHL / DPD / UPS / FedEx).

Compliance and certificates

OEKO-TEX Standard 100 certificate for all textiles. REACH — no SVHC above 0.1% w/w.

RoHS for electronics — heavy metal limits. GOTS for organic cotton — full traceability.

GRS for recycled polyester — minimum 20% recycled content. FSC for paper and wood.

trade show is supplied with OEKO-TEX Standard 100 certificate (class I or II). REACH compliance for lead generation — no SVHC above 0.1% w/w.

RoHS for booth merch in case of electronics. GOTS certification for organic cotton in giveaway.

GRS for recycled polyester in business card — minimum 20% recycled content. 21% VAT invoice for QR code — from January 2025 mandatory ISDOC format.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events. Medium-term (3-12 months) — onboarding and ambassador programs.

Long-term (1-3 years) — loyalty programs. Continuous improvement — catalogue updated quarterly.

Product lifecycle management — selection, proofing, production, warehousing, distribution. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC).

Short-term trade show is used in event campaigns — 5-8 week lead time. Medium-term lead generation powers onboarding programs — quarterly rotation, 10% warehouse buffering.

Long-term booth merch as part of loyalty programs — framework agreement with 5-15% discounts. giveaway in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program.

business card — continuous improvement: catalogue updated quarterly. QR code — after-sales support: claims in 3 working days, re-prints 7-14.

Frequently asked questions