Brands · corporate gifts
End-to-end management of corporate gift programs for B2B clients — audience analysis, gift strategy, sourcing, packaging, distribution and performance measurement. One point of contact for the whole program, from the first workshop to the quarterly report.
Corporate gift program management rests on four areas that together form a complete, repeatable gifting operation. Each one is handled by a named owner, so nothing falls between the strategy deck and the delivery van.
We map the audience — clients, channel partners, employees — and define the gift strategy around it: welcome gift, milestone gift, anniversary gift or retention gift. The output is a budget model, a timeline and a KPI set. Delivered as a working session with your team (2–4 hours) plus a written program brief of 10–15 pages that your finance and procurement colleagues can use without translation.
Products come from the Corp-Merch catalogue of 1,200+ SKUs, or are developed bespoke for your program. We design the gift set itself — three to five variants so your team chooses against real options rather than descriptions. Packaging is specified down to the box, the insert and the label. Physical samples reach you within five working days.
Serial production runs in partner factories in the Czech Republic, the EU or Asia depending on volume and deadline. Inspection is held to AQL 1.0–2.5, with certification documents checked for OEKO-TEX, GOTS, GRS and FSC. Premium orders receive 100% visual inspection before the cartons close.
Delivery inside the Czech Republic and the EU runs three to five working days. For destinations outside the EU we handle customs clearance and reverse-charge VAT treatment. We then measure what the program actually did — recipient satisfaction, conversion, retention — and report quarterly, adjusting the mix where the numbers point to a change.
A corporate gift program moves through six phases: (1) analysis and strategy, 1–2 weeks; (2) sourcing and design, 2–4 weeks; (3) sample approval, 1–2 weeks; (4) serial production, 4–8 weeks; (5) inspection and packing, 1–2 weeks; (6) distribution and reporting, 2–4 weeks. Realistic total lead time is three to six months.
Analysis and strategy covers the workshop with your team (2–4 hours), the audience analysis drawn from your own database and segmentation, the definition of the gift strategy with its tiers, frequency and budget, the proposed KPIs for satisfaction, retention and conversion, and the detailed brief of 10–15 pages that becomes the reference document for everyone involved afterwards.
Sourcing and design covers product selection from the Corp-Merch catalogue or bespoke development, gift set design with three to five variants for review, packaging specification including box, insert and label, digital preparation in PDF/X-1a with Pantone-matched colours, and physical samples delivered within three to five working days.
Distribution covers multi-address shipments across the Czech Republic and the EU, customs clearance for non-EU destinations, reverse-charge VAT handling where it applies, consignment tracking, recipient coordination on your side, and the quarterly reporting pack.
Planning a corporate gift program runs in four phases: (1) an introductory consultation, one week; (2) workshop and analysis, 2–4 weeks; (3) implementation, 3–6 months; (4) reporting and optimisation, running continuously.
Phase 1 — Introductory consultation: first contact with your team, identification of needs, definition of the program scope, and a rough budget and schedule estimate. One week.
Phase 2 — Workshop and analysis: workshop with your team (2–4 hours), audience analysis, definition of the gift strategy, proposed KPIs, and the detailed brief. Two to four weeks.
Phase 3 — Implementation: sourcing and design, sample approval, serial production, inspection and packing, distribution. Three to six months.
Phase 4 — Reporting and optimisation: quarterly reporting, KPI analysis, program optimisation and planning for the following period. Continuous.
How well a corporate gift program works is read from four KPIs: recipient satisfaction, client retention, revenue attributable to retention activity, and cost efficiency.
Recipient satisfaction: satisfaction survey two weeks after the gifts arrive. 89% of recipients rate the gifts "good" or "very good", 9% "average" and 2% "below average".
Client retention: among clients running an active corporate gift program with Corp-Merch, retention of key business partners improves by 12–18% compared with clients without a program.
Revenue from retention activity: among clients running a Corp-Merch retention program, repeat orders rise by 15–22% within a twelve-month window after the program starts.
Cost efficiency: average program cost runs at 4.8% of the value of the business relationship. First-year ROI is 2.8–4.2× depending on the sector and on the quality of implementation.
The fee has two parts: a management fee of 5–8% of the program value, plus variable costs for products, logistics and distribution. For an annual program worth 1 million CZK, the management fee typically lands between 50,000 and 80,000 CZK. Czech VAT at 21% is charged on top where applicable.
Implementation takes three to six months from the first consultation to the start of distribution. For ongoing programs with continuous delivery the implementation window is shorter — two to three months — because the supply chain is already running.
No. Corp-Merch is an independent B2B merchandise vendor. We deliver corporate gift program management as a service to our clients, not as a partner or sponsor. Every engagement is governed by a service agreement.
A single cycle can cover anywhere from 50 to more than 50,000 recipients. For large programs of 10,000+ recipients we recommend a dedicated project manager and a stock buffer held at the Corp-Merch central warehouse.
The price of corporate gift program management depends on the program scope, the number of recipients, the distribution frequency and the complexity of the services required. For an accurate quotation, contact Corp-Merch.
Implementing the program requires active involvement from your side — the workshop, sample approvals and internal coordination. A program cannot be implemented successfully without that involvement.
Measuring program success requires access to your internal data on retention, revenue and NPS. Corp-Merch processes only the data necessary to deliver the service, in line with GDPR and Czech data protection requirements.
This page does not present specific price calculations as a universal guarantee. The final price depends on the individual brief, the program scope and the schedule. For an accurate quotation, contact Corp-Merch.
Interested in corporate gift program management? Send us a brief — we reply within 24 hours on working days.
Start with what you know. We’ll work through the details together.