Brands · event merch

Event merch fulfillment

Complete fulfillment for events and conferences — merchandise design, sourcing, production, warehousing, transport to the venue, installation and teardown. One point of contact for the whole event, from the first brief to the closing of the stand.

Four key areas of the service

Event merch fulfillment covers four areas that together carry an event from an idea in a deck to merchandise in the hands of attendees. You brief us once, and the same team carries the work through every stage.

Merchandise preparation

We design the merchandise against your event brief — logo, colours, motifs — then source products from the Corp-Merch catalogue of 1,200+ SKUs or develop new ones. Sample approval comes first, with physical samples delivered within five working days. Serial production takes four to eight weeks and quality control runs at AQL 1.0–2.5.

Warehousing and logistics

Stock is held at the Corp-Merch central warehouse in the Prague-Hostivar district before the event: picked, packed and labelled to your instruction, then shipped as multi-address consignments to the venue. We track every consignment, coordinate with the event organiser on delivery windows, and insure the goods in transit.

On-site installation

Goods travel to the venue the day before the event opens. Installing a full merchandise stand takes four to six hours. We coordinate with the organiser, check that every banner and display is working as printed, and distribute the merchandise to attendees during the show.

Teardown and follow-up

Dismantling takes three to five hours after the event closes. Remaining stock is brought back to the Prague warehouse and held for your next event rather than written off. You receive a report covering units distributed, installation photographs and attendee feedback.

Event production and logistics

Event merch fulfillment runs through six phases: (1) brief and approval, 2–4 weeks; (2) design and sourcing, 2–4 weeks; (3) serial production, 4–8 weeks; (4) warehousing and packing, 1–2 weeks; (5) installation and the event itself, one week; (6) teardown and follow-up, one week. Realistic total lead time is three to six months.

Brief and approval covers the consultation with your team (1–2 hours), identification of the target audience, selection of merchandise products, definition of budget and schedule, and sign-off on the concept by marketing, brand management and legal.

Design and sourcing covers product selection from the Corp-Merch catalogue or new development, design proposals in three to five variants, choice of branding technique, digital preparation in PDF/X-1a with Pantone-matched colours, and physical samples within three to five working days.

On-site installation covers transport to the venue (one to two deliveries), stand installation over four to six hours, a functionality check of banners and displays, coordination with the event organiser, and distribution of merchandise to attendees.

Planning the event rollout

Planning an event merch fulfillment engagement runs in four phases: (1) an introductory consultation, one week; (2) merchandise preparation, 4–8 weeks; (3) installation and the event, one week; (4) teardown and follow-up, 1–2 weeks.

Phase 1 — Introductory consultation: first contact with your team, identification of needs, definition of the event scope, and a budget and schedule estimate. One week.

Phase 2 — Merchandise preparation: design and sourcing, sample approval, serial production, quality control, warehousing. Four to eight weeks.

Phase 3 — Installation and event: transport to the venue, installation of the merchandise stand, distribution of merchandise to attendees. One week.

Phase 4 — Teardown and follow-up: dismantling after the event, collection of remaining stock, reporting, invoicing. One to two weeks.

KPIs and measuring event success

How well an event merch fulfillment engagement worked is read from four KPIs: adherence to plan, client satisfaction, merchandise distribution and attendee feedback.

Adherence to plan: the target is 95% of orders delivered and installed within the planned window. Actual result in 2025: 93%. The largest delays occur at international events (8% delayed) and in seasonal peaks (12% delayed across September to December).

Client satisfaction: satisfaction survey two weeks after the event. 91% of clients rate event merch fulfillment "good" or "very good", 8% "average" and 1% "below average".

Merchandise distribution: the target is 90% of merchandise distributed to attendees. Actual result in 2025: 88%. The remaining 12% returns to the warehouse for future events.

Attendee feedback: an attendee satisfaction survey, typically 200–500 respondents. 87% of attendees rate the merchandise "good" or "very good", 11% "average" and 2% "below average".

Frequently asked questions

How much does event merch fulfillment cost?

The cost is built from variable items: merchandise, logistics and installation. For smaller events of 100–500 attendees the typical budget is 150,000–500,000 CZK. For large events of 1,000+ attendees it is 500,000–2,000,000+ CZK. Czech VAT at 21% applies where applicable.

How long does event merchandise preparation take?

Preparation takes four to eight weeks from brief approval to delivery on site. For large events of 1,000+ attendees we recommend eight to twelve weeks. For urgent events an express schedule of two to three weeks is possible at a surcharge.

Does Corp-Merch also handle on-site installation?

Yes. Corp-Merch carries out the full installation of the merchandise stand at the venue. Installation takes place the day before the event (four to six hours for a complete stand) and dismantling the day after it closes (three to five hours).

Can Corp-Merch also handle international events?

Yes. Corp-Merch delivers event merch fulfillment for international events, both inside and outside the EU. Within the EU no customs clearance is needed. Outside the EU, a customs declaration and import VAT treatment are required for the destination country.

Please note

The price of event merch fulfillment depends on the scope of the event, the number of attendees, the type of merchandise and the venue. For an accurate quotation, contact Corp-Merch.

Preparing event merchandise requires active involvement from your side — design approvals, sample approvals and internal coordination. An event cannot be delivered successfully without that involvement.

On-site installation depends on the venue, the space made available and coordination with the organiser. Corp-Merch handles that coordination, but the final decision on where the merchandise stand is placed rests with the event organiser.

This page does not present specific price calculations as a universal guarantee. The final price depends on the individual brief, the event scope and the schedule. For an accurate quotation, contact Corp-Merch.

Request a quote

Interested in event merch fulfillment? Send us a brief — we reply within 24 hours on working days.

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