Case studies
Case studies of B2B merch programmes
A close look at seven real B2B merch programmes across different sectors: a banking trade show roll-down, conference bags for a software company, launch apparel for a pharma team, a multilingual gift rollout, a rebrand across a retail chain, a seasonal product launch and a programme for a travel agency. Each case covers the brief, the product mix, logistics, VAT handling and what the outcome actually was.
Seven case studies
Below is the full list of the seven case studies we have produced for clients in the Czech Republic. The cases are drawn from real orders with the identifying details removed, so client confidentiality is preserved. Each one runs from the initial brief through to the closing evaluation.
Every project starts from a different brief: what the brand needed to show, to whom and at which moment. Product selection, decoration method and delivery date all follow from that brief, which is why the process differs from case to case. We ordered the studies so that the steps which did not work are visible as well.
All case studies
Each entry opens a separate page with the full write-up of one project. You will find the client brief, the choice of products and decoration, the schedule, the logistics, the VAT calculation and the concrete results, including the parts that fell short.
Adventure & Tourism — case study · CORP-MERCH.CZ
Multilingual corporate gift rollout — case study · CORP-MERCH.CZ
Retail 1,500 sites — Ukrainian retail rebrand · CORP-MERCH.CZ
Seasonal product launch — case study · CORP-MERCH.CZ
Case study: banking trade show roll-down for 1,200 visitors
Case study: pharma launch team apparel across 12 EU markets
Case study: SaaS conference loot bags at WebExpo Prague 2026
What the case studies contain
Every case follows the same structure: the strategic context and the reasoning behind it, the operational steps, the choice of products and decoration, logistics and VAT, and the criteria used to judge success. The cases are written as a detailed view behind the scenes, which means what worked, what did not, and where the time and budget limits sat.
We always put numbers in context: why a particular volume was chosen, how the budget developed and which alternatives were on the table. The aim is to show how a real B2B merch project runs, not to describe a theory.
Do you have a similar project?
Tell us what you are planning: quantities, delivery date and audience. We will prepare a quote together with a production and delivery schedule.