Case study · financial services
Case study: a bank at a trade show with roll-down banners, leaflets, conference bags and a merch stand serving 1,200 visitors. A complete event program covering branded gifts, visual presentation and the supporting documentation — planned, produced, installed and handed over.
A mid-sized Czech bank headquartered in Prague took part in the country's largest financial trade fair — Money Expo Praha 2026, with 4,500 visitors, 80 exhibitors and a two-day format. The objectives of the appearance were to strengthen brand awareness among retail customers, present a new savings account, and generate qualified leads. The bank chose a combination of roll-down banners for visual presence, a merch stand with gifts for visitors, and supporting documentation for follow-up.
The program budget was 850,000 CZK excluding VAT, covering banners, merchandise, staffing, transport and installation. The target was 400+ conversations with visitors and 120+ qualified leads. Success was measured on three KPIs: the number of qualified leads, stand recallability (measured by post-show survey), and revenue from new savings accounts within a 90-day window after the fair.
The bank approached Corp-Merch on the strength of an earlier collaboration — office branding for a dealer meeting in February 2026 — and a recommendation from its marketing director. The brief covered two roll-down banners at 100×200 cm, 1,200 conference bags (each with leaflet, pen, notepad and USB drive), the visual presentation of the merch stand, and on-site installation and dismantling.
The program combined four services that reinforced each other and together produced a complete event experience rather than a set of separate giveaways.
Two roll-down banners at 100×200 cm with full-colour digital sublimation printing at 1440 dpi, on aluminium cassettes, each in a carry bag. On-site installation takes 30 minutes. Three graphic options were presented and the bank selected option two.
1,200 cotton bags (240 g/m²) carrying the bank's logo, in Pantone Coated colours by screen print, 38×42×10 cm. Each bag held a four-page A5 leaflet, a metal pen with laser engraving, an A5 80-sheet ring-bound notepad, and an 8 GB USB flash drive preloaded with the bank's presentation.
200 premium gifts for VIP visitors — clients with investment portfolios above 1 million CZK: an aluminium 10,000 mAh power bank with laser engraving in the bank's Pantone colours. A further 100 ceramic thermal mugs with sublimation print, and 50 leather card holders in Italian leather with an embossed logo.
Transport of banners and merchandise to the venue (the Prague-Letnany exhibition district), installation before the doors opened on the day before, and dismantling the day after the fair closed. Surplus merchandise was held in the Prague warehouse for the duration of the show, and all movement was coordinated with the fair organiser.
The roll-down banners were produced at a print works in Prague using digital sublimation printing, in five working days. The conference bags came from a partner network in the Czech Republic, ten working days for a run of 1,200. The branded gifts — power banks, mugs and card holders — were pulled from the Corp-Merch catalogue range held in the Prague warehouse, three to five working days.
The USB flash drives were delivered preloaded with the bank's presentation (8 GB, USB 2.0). Coordination with the bank's IT department took two weeks covering content approval, a security check, and GDPR sign-off for data collection. Every drive carried the bank logo by laser engraving in Pantone-matched colours.
Transport to the venue took place the day before in a single delivery, with two staff over three hours. Installing the banners and the merch stand took four hours with two staff, coordinated with the organiser. After the fair closed, dismantling took three hours and the surplus merchandise was returned to the Prague warehouse.
Invoicing was issued in CZK with 21% VAT in ISDOC format, mandatory for invoices issued in the Czech Republic since January 2025, with 30-day payment terms. The bank runs SAP internally; the invoice was integrated into SAP without issue, thanks to the ISDOC structure.
The program moved through four phases: (1) brief and concept approval, two weeks; (2) supplier selection and sample review, two weeks; (3) serial production, four weeks; (4) installation, the fair, dismantling and follow-up, one week. Total lead time from brief approval to the close of the fair was nine weeks.
Phase 1 — Brief and approval: the bank's first brief, a consultation with Corp-Merch on the product mix, and concept approval by the bank (marketing, brand management, legal). Two weeks.
Phase 2 — Supplier selection: sample review (three bag variants, two banner variants, two power bank variants), Pantone colour print test, and approval of final artwork. Two weeks.
Phase 3 — Serial production: banner printing (five working days), bag production (ten working days), assembly of the gift sets (three working days), with 100% quality inspection on the banners and 10% sampling on the bags. Four weeks.
Phase 4 — The fair and follow-up: installation the day before, the fair itself over two days, dismantling the day after, storage of remaining merchandise (four weeks), invoicing and archiving of the documentation. One active week plus four passive weeks.
Success was measured on three KPIs: the number of qualified leads, stand recallability, and revenue from new savings accounts within a 90-day window.
Qualified leads: the target was 120+, the result 187 — 156% of target. Leads were captured through a QR code on the banner linking to a registration form, a printed form on the stand, and follow-up calls after the fair. The QR code produced the largest share (62%), the printed form 28%, and follow-up calls 10%.
Stand recallability: a survey two weeks after the fair, among 300 respondents who had attended. 67% recalled the bank's stand and 41% recalled the specific product, the new savings account. Average stand recallability across the fair was 38%, so the bank performed well above the norm.
Revenue from new savings accounts: within 90 days of the fair the bank opened 89 new savings accounts with total deposits of 12.4 million CZK, an average deposit of 139,000 CZK per account. Approximately 38% of the effect is attributable to the fair including the merchandise, with the remainder credited to the follow-up marketing campaign.
Visitor feedback from the stand: 89% of respondents (n = 220) rated the merchandise — the conference bags and USB drives — "good" or "very good", and 11% "average". No negative feedback was recorded.
Standard production is five to seven working days from artwork approval. Express production in 24–48 hours is available for selected formats.
The minimum order is 100 units for screen printing and 50 units for digital printing. At a volume of 1,200 bags as in this case study, we recommend a reserve of 5–10%.
No. Corp-Merch is an independent B2B merchandise vendor. Money Expo Praha is organised by a third party, and Corp-Merch is neither its partner nor its sponsor. In this case study we supplied merchandise for the bank as our client, not for the fair organiser.
Installation takes place the day before the event opens — typically four to six hours for a complete merch stand — and dismantling the day after it closes. Corp-Merch handles transport, installation and dismantling.
This case study describes a real B2B merch project delivered for a bank as our client. Money Expo Praha is organised by a third party. Corp-Merch is not a partner, sponsor or official supplier of Money Expo Praha. Every mention of the fair serves only as context for the client's B2B merch project.
The project details (volumes, budget, schedule) are real but have been anonymised to protect client confidentiality. The specific lead and revenue figures are illustrative and may differ from actual results.
All certifications (OEKO-TEX, GRS, FSC) and GDPR requirements were met. The invoice was issued in ISDOC format with 21% VAT in CZK, with seven-year archiving for banking audit purposes.
This case study does not offer specific financial results as a universal guarantee. The success of a B2B merch program depends on the individual brief, the product mix and the quality of execution.
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