Case study · technology
A Czech B2B SaaS firm in the project-management space took an active booth at WebExpo Prague 2026 — the country's largest web conference — and replaced the usual flyers with 800 branded, eco-friendly loot bags built around a hoodie and a 10 000 mAh power bank.
A mid-sized Czech SaaS company — operating in the B2B project-management segment, with 200 employees and headquarters in Prague — decided to take an active booth at WebExpo Prague 2026, the largest web conference in the country (around 1,800 attendees, three-day format). The participation goal was to lift brand awareness among developers and product managers, present a new version of the product, and capture 50+ qualified B2B leads.
The firm chose a "loot bag" strategy: designer conference bags filled with eco-friendly items, handed out at the booth as visitors came in. The concept was grounded in the insight that conference attendees value practical, sustainable items they can keep using after the event. The plan was to produce 500 to 800 bags — one per booth visit.
Approved program budget was CZK 920,000 net of VAT — covering the bags themselves, the merch inside, on-site staffing, transport, and booth build-up. The campaign aimed at 300+ conversations and 50+ qualified leads. Success was measured on three KPIs: qualified-lead count, booth recall (surveyed post-event), and trial-account conversion inside a 60-day window.
The firm approached Corp-Merch on a referral from the CEO of another technology company (Seznam.cz). The brief covered: 800 conference bags in eco material (FSC-certified paper plus cotton); merch inside the bags (power bank, hoodie, pen, notepad, stickers); booth visual presentation; full install and de-rig.
Four service lines fit together into one conference merch experience instead of four separate purchases.
800 conference bags in recycled cotton (240 g/m², GRS-certified) combined with an FSC-certified paper logo patch. Screen print in Pantone Coated colours, dimensions 38 × 42 × 10 cm, long shoulder handles. Selected for the eco angle and the day-to-day utility that drives ongoing visibility.
800 unisex hooded sweatshirts in 80% organic cotton and 20% recycled polyester (GOTS-certified). Colour-matched to the firm's brand manual; chest embroidery in Madeira Polyneon thread, six colours. Sizes S through XXL. The hoodie was the centrepiece of the program — practical, wearable past the conference.
800 power banks (10,000 mAh, aluminium body, laser-engraved logo in Pantone colours). 800 metal pens (laser-engraved logo). 800 A5 notepads (80 sheets, wire-bound, FSC paper). 800 sticker sheets (three designs, circular die-cut, 5 cm diameter). All items in-house at Corp-Merch stock in Prague.
Bag assembly at Corp-Merch HQ (each bag held five items, packed in order). Transport to the venue in Prague's Smichov district, install the day before the show, distribution across the three conference days. Post-event collection of on-site feedback.
The conference bags were manufactured through Corp-Merch's partner network in the Czech Republic: six working days for the full 800-piece run. The hoodies came from a Portuguese manufacturer: 10 working days for the 800-piece run, logo embroidery included. The power banks, pens, notepads, and stickers were sourced from Corp-Merch's standing catalogue (Prague warehouse, three to five working days).
Bag assembly ran at Corp-Merch HQ over two days with four warehouse staff. Each bag held five items, packed in a defined order for clean presentation. Quality control ran at 100% on the power banks (every unit tested for charge), 10% on the hoodies (embroidery, sizing, and fabric condition). All products carried the relevant certifications (GOTS, GRS, FSC, OEKO-TEX).
On-site transport happened the day before the show (two delivery vans, three staff, four hours). Booth install ran six hours (four staff, coordinated with the conference organiser). De-rig took four hours after the closing session and the leftover merch went back to the Prague warehouse. The surplus (12 bags and 6 hoodies) was kept for internal testing and product photos.
Invoicing was issued in CZK with 21% VAT in ISDOC format (mandatory in Czechia since January 2025). The invoice carried a 30-day net payment term. The firm's internal Pohoda ERP ingested the ISDOC file without issue — ISDOC structure validated cleanly.
The program moved through four phases: (1) brief and concept approval (two weeks), (2) supplier selection and sample pulls (two weeks), (3) serial production (four weeks), and (4) assembly, install, conference, and follow-up (one week). End-to-end lead time from brief approval to conference close was nine weeks.
Phase 1 — Brief and approval: first intake from the firm, consulting on product mix, internal concept sign-off across marketing, brand manager, and product owner. Two weeks.
Phase 2 — Supplier selection: sample pulls (three bag variants, three hoodie variants, two power-bank variants), Pantone print test against the brand palette, sign-off on final artwork. Two weeks.
Phase 3 — Serial production: bag production (six working days), hoodie production (10 working days), power bank and add-on production (three to five working days), bag assembly (two days). Four weeks in total including overlap.
Phase 4 — Conference and follow-up: install the day before, three-day conference, de-rig the day after, leftover-merch storage (two weeks), invoicing and documentation archival. One week of active work plus two weeks of passive storage.
Outcome measurement rested on three KPIs: qualified-lead count, booth recall, and trial-account conversion inside the 60-day post-conference window.
Qualified-lead count: target was 50+; actual was 87 leads, at 174% of target. Leads were captured through the QR code printed on the power bank (trial-registration link), the printed form on the booth, and follow-up emails sent after the event. Channel split: 58% of leads via the QR code, 27% via the printed form, and 15% via follow-up email.
Booth recall: a recall survey was sent two weeks after the conference to 400 respondents who had attended. 72% of respondents recalled the firm's booth, and 53% specifically recalled the loot bag (referencing the hoodie and the power bank). Average booth recall across the conference was 41% — the firm was well above the show average.
Trial-account conversion: in the 60-day post-conference window the firm captured 23 new trial accounts, of which 14 converted to a paid tier. Average annual contract value was CZK 24,000. Total attributable revenue was CZK 336,000. The attributable share of revenue linked to the conference (merch component included) was approximately 42% of the total.
Booth-visit feedback: 92% of respondents (n = 280) rated the loot bag as "high quality" or "very high quality", and 8% as "average". No negative feedback was recorded. Most frequent positive comments: "the hoodie looks great", "the power bank is useful", "the bag feels properly eco".
Standard production runs 10 to 14 working days from sample approval. Express production of five to seven working days is available for selected colours and size runs.
Minimum order is 100 pieces for screen printing and 50 pieces for digital printing. For an 800-piece run like the one in this case study, we recommend a 5% overage.
No. Corp-Merch is an independent B2B merchandise vendor. WebExpo Prague is organised by a third party and Corp-Merch is neither its partner nor its sponsor. In this case study, we delivered merchandise for the SaaS firm acting as client.
Assembly happens at Corp-Merch HQ over two days with four warehouse staff. Each bag holds a pre-defined merch mix, packed in a defined order. Quality control runs at 100% on electronics (power banks) and at 10% on textiles.
This case study documents a real B2B merchandise engagement for a SaaS firm acting as client. WebExpo Prague is organised by a third party. Corp-Merch is not a partner, sponsor, or official supplier of WebExpo Prague. Any reference to the conference serves only as context for the client's B2B merchandise program.
Project details (volumes, budget, schedule) are real but anonymised to protect client confidentiality. Specific lead and conversion figures cited here are illustrative and may differ from the actual outcomes.
All certifications (GOTS, GRS, FSC, OEKO-TEX) and GDPR compliance were observed. Invoices were issued in ISDOC format at 21% VAT in CZK, with documentation retained for seven years under accounting-audit requirements.
This case study does not offer financial outcomes as a universal guarantee. The success of any B2B merch program depends on the brief, the product mix, and the quality of execution.
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