FAQ · pricing
Frequently asked questions on pricing and payment terms for B2B merch in the Czech Republic — CZK and EUR quotations, VAT (DPH) 21%, payment terms, ISDOC e-invoicing and volume discounts.
B2B merch pricing is built from four components. Together they make up the final price the client sees on the quote and on the invoice.
Standard quotations are issued in CZK with 21% VAT (DPH). International clients receive EUR quotations with 0% VAT under the reverse-charge mechanism per Section 196 of the Czech VAT Act, or CZK with 21% VAT for domestic recipients. The CZK/EUR exchange rate follows the Czech National Bank (CNB) rate on the day the invoice is issued.
Enterprise clients can sign framework agreements with volume discounts of 5–20% based on annual spend: 5% from CZK 100,000 per year, 10% from CZK 500,000, 15% from CZK 1,000,000, 18% from CZK 2,000,000 and 20% from CZK 3,000,000+. Volume discounts stack with loyalty bonuses.
New clients pay by proforma invoice — 30–50% upfront plus 50–70% before dispatch. Established B2B clients run on 14–60 day payment terms under a framework agreement. Bank transfer via SEPA, payment cards via Stripe, and cash payments up to CZK 270,000 are accepted. Invoices are issued in ISDOC format from January 2025.
The standard VAT rate of 21% applies to merch products in the Czech Republic. A reduced rate of 12% covers selected goods and services (books, selected medical devices). The 0% rate applies to exports outside the EU and to intra-community supplies under reverse charge. Every invoice carries the company ID (ICO), VAT ID (DIC), bank account and the ISDOC-compliant XML body. The due date is stated on the invoice.
B2B merch pricing is built from three cost layers: (1) production costs (material, labour, certification), (2) logistics costs (shipping, warehousing, packaging), (3) overhead costs (administration, management, IT systems). Each layer is calculated on its own and combined into the final client-facing price.
Production costs include: raw material (cotton, polyester, metal, plastic, ceramics), labour (production, assembly, packing), certification (OEKO-TEX, GOTS, GRS, FSC), branding techniques (screen printing, embroidery, laser engraving, stamping). A costing sheet is available for every product.
Logistics costs include: shipping from supplier to the Prague (Hostivar) warehouse, warehousing (10% safety stock buffer for established clients), packaging (cartons, void fill, labels), last-mile delivery (Czech Post, PPL, Zasilkovna parcel lockers, GLS, DHL, DPD, UPS, FedEx). Cross-border shipments add customs clearance and VAT reverse charge.
Overhead costs include: administration (order processing, invoicing, ISDOC e-invoicing), management (project manager, account manager), IT (CRM, ERP, internal systems). For enterprise clients, overhead is amortised across higher volumes.
The pricing process runs in four phases: (1) client brief analysis (1–2 days), (2) quotation preparation (2–5 days), (3) presentation and discussion (1–7 days), (4) finalisation and approval (1–3 days). Total lead time from brief to an approved quote is 5–17 days.
Phase 1 — Brief analysis: Corp-Merch reviews the client's requirements (product mix, volume, deadline, logistics), consulting in-house specialists (production, logistics, finance). 1–2 days.
Phase 2 — Quotation preparation: per-product costing (material, labour, certification, branding technique), logistics costing (shipping, warehousing, packaging), overhead costing. 2–5 days.
Phase 3 — Presentation and discussion: the quote is presented to the client with discussion around alternatives (economy / mid-range / premium tier), with iteration if needed. 1–7 days.
Phase 4 — Finalisation: final sign-off by the client, signature of a framework agreement (for enterprise clients), and start of execution. 1–3 days.
Pricing is measured against four KPIs: quote accuracy, response speed, conversion to order, and client retention.
Quote accuracy: target ±5% between quote and final invoice, actual ±3.2% in 2025. The largest variances come from seasonal raw-material price swings (cotton, polyester) and from express orders.
Response speed: target within 48 hours for short briefs and within 5 working days for larger tenders. Actual: 91% of short briefs answered within 24 hours, 88% of large tenders answered within 5 working days.
Conversion to order: target 35% conversion from quote to order. Actual: 42% in 2025. Highest conversion among enterprise clients on framework agreements (68%), lowest among one-off orders (24%).
Client retention: target 80% year-on-year B2B client retention. Actual: 87% in 2025. Highest retention among clients on framework agreements (94%), mid-range among regular clients (82%), lowest among one-off clients (45%).
Invoices are issued in CZK with 21% VAT (DPH) by default. International clients receive EUR invoices with 0% VAT under the reverse-charge mechanism per Section 196 of the Czech VAT Act, or CZK with 21% VAT for domestic recipients.
Volume discounts range from 5% to 20% based on annual spend: 5% at CZK 100,000, 10% at CZK 500,000, 15% at CZK 1,000,000, 18% at CZK 2,000,000, and 20% at CZK 3,000,000+ per year. Volume discounts stack with loyalty bonuses.
New clients pay by proforma invoice — 30–50% upfront plus 50–70% before dispatch. Established B2B clients run on 14–60 day payment terms under a framework agreement. The due date is always shown on the invoice and in the framework agreement.
Yes. From January 2025, all invoices for B2B clients in the Czech Republic are issued in ISDOC format with integration into the client's ERP system (SAP, Pohoda, Money S3, ABRA). Each invoice carries the company ID (ICO), VAT ID (DIC), bank account and the ISDOC-compliant XML body.
Quotes are non-binding and valid for 30 days from issuance unless otherwise stated. Prices are calculated on the basis of current market conditions and may change with significant movements in raw-material prices or exchange rates.
VAT rates (21% standard, 12% reduced, 0% for export and reverse charge) are applied as in force on the date the invoice is issued. Mid-year changes to VAT law may affect the final price.
Volume discounts are cumulative and calculated on the total annual spend (not on an individual order). To apply a discount retroactively, contact the account manager.
This FAQ page does not offer a fixed price quote as a universal guarantee. Final pricing depends on the brief, the product mix and the timeline. For an accurate quotation, contact Corp-Merch.
Want a quotation tailored to your programme? Reach out — replies usually go out within 24 hours on working days.
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